Business Sense

Four Mystery Income Statements

Intermediate · MatchingSample

Four public companies, four common-size income statements. Every line is expressed as a percent of revenue.

One is a national grocery chain, one an enterprise SaaS vendor, one a legacy airline, and one a branded pharmaceutical company. Match each column to its business.

Representative FY2023 figures, common-sized
ABCD
Gross margin22%78%31%62%
R&D0%18%0%21%
SG&A17%38%12%27%
Operating margin3%14%9%24%
Revenue growth (3y CAGR)4%19%11%6%
A
B
C
D

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